Porta Jib, and its parent company Losmandy, the manufacturer of the unique jibs, dollies, and camera support gear we frequently use in our productions, commissioned us to fill a major gap in their sales and publicity package. 

While they had lots of footage that had been shot with their gear, they had nothing that showed the equipment being used in the field during production.  Porta Jib asked us to conceive and produce a short demo to screen at international trade shows, as well as on their company website that dynamically demonstrated the versatility and production value their equipment provides. 

This piece continues to evolve and expand, but here is our initial “proof of concept” presentation for them.  Making its debut at NAB 2007, this piece resulted in an immediate and dramatic increase in sales, particularly in the European market.